8 Signals Your Strategy Needs Some Attention

How’s your organization’s strategy?

Strong? Struggling? Failing?

Leaders are so deep in the organization, it’s often hard to tell where things really stand. Here are eight signals that indicate if your strategy need some attention…​

1. You’re disconnected from your customers.

The farther you get from your customers the less impact you make. When’s the last time you’ve conducted interviews or observed their experience?

2. You’re chasing many different things.

If you’ve lost sight of your brand promise it’s easy to get distracted by potential opportunities. You’ll chase things that don’t align and create confusion in your organization. Ultimately, this hurts your customer’s experience and sends them elsewhere.

3. Your organization is missing the magic.

Your people aren’t excited and there’s no energy or creativity. You know better—without engaged people, your brand will never have the heart and soul that draws customers in.

4. You’re reactive.

When you don’t have a strategy you’re proactively driving toward, you react to situations, market noise, and your competitors.

5. You’re majoring on the minors.

If you’ve lost focus, then so has your team. They’ll pull you in different directions as you continue to lose sight of the bigger picture. Soon all your time will be spent on second-tier tasks that don’t move your organization forward.

6. Your goals are fuzzy.

When everything screams urgent and everything has “priority” there is no true priority. This state of being wastes your focused energy and limited capital.

7. Your teams are misaligned.

Different departments have different goals. They’re doing whatever it takes to achieve those goals, even at the cost of other departments or the larger organization.

8. Your communication is unclear.

Your messaging isn’t creative and razor sharp—it’s messy and unfocused. You know you’re lying to yourself to believe it cuts through the noise of the marketplace.​

Assess and address.

Review this list—how many of the signals ring true? If it’s more than a few, then it’s time to reset. Rebuild and refocus the idea that binds your people together and drive them toward a higher goal.

As a leader, your most important responsibility is to identify the biggest challenge in your organization’s way and devise a plan to overcome it.

If you have questions about how to identify the areas that need attention and how to solve them, don’t hesitate to reach out.