Strategic Brand Consulting
Elevate your presence and capture attention with collaborative brand development designed for B2B leaders aspiring to shape a better world.
Strategy is about focus but most organizations pursue multiple objectives at once, never concentrating enough resources to achieve a breakthrough.
Your brand should give you focus.
✱ Align vision
✱ Guide decisions
✱ Align teams
✱ Build momentum
✱ Drive growth
✱ Boost loyalty
✱ Improve retention
✱ Improve market share
✱ Increase margins
✱ Attract top talent
Find your focus and challenge the status quo with outside perspective and a dash of creativity.
01
Strategy
Audit
Research
Brand workshop
Positioning
Personality
Architecture
Segmentation
02
Language
Naming
Voice and tone
Messaging
Story
Tagline
Themes
03
Identity
Logo systems
Color palette
Typography
Visual assets
Photography
Touchpoints
04
Alignment
Guidelines
Training
Communication
Engagement
Environmental
05
Activation
Marketing roadmap
Campaigns
Video
Advertising
Social Media
Events
Partnership
best fit
We work best with these types of leaders:
Invisible Transformation
Leaders whose organizations who help their audience transform from the inside out.
Driven by Heart
Leaders who are driven by passion, emotion, and understand the value of serving first.
Singular Focus
Leaders who understand focus and alignment are the biggest competitive advantages.
Notes from past projects:
“Joel’s down-to-earth approach brings the best out of clients. They leave armed with confidence and goals accomplished.”
—Chris Rudolph, Rudolph Video
“Joel made naming and branding our organization painless—we are grateful for his partnership.”
—Jana Greig, SVP Administration, Burrell Behavioral Health
“We wish we had done the superb job your team has done.”
—Joe Walsh, Managing Partner, Finn Partners
“Joel listened, said the things we didn’t know how to say, and we couldn’t be happier.”
—Alan Beauchamp, Lead Pastor, Praise Assembly
“Joel simplified our message and brought clarity to our brand. It has paid dividends!”
—Cassie Henry, Insights & Intelligence, H2R Market Research
"The thoughtfulness, skill and creativity Joel brings to the branding process is second to none."
—Matthew Lemmon, VP, Communications, Burrell Behavioral Health
Organizations we’ve supported:
Brand Insights
Catch the latest learnings and insights on brand:
